If you have recently become involved with a Multi Level Marketing or have been working with one for any length of time, you are familiar with the challenges that these types of sales structures involve. Initially, when you were approached, the venture most likely sounded exciting and a great way to make additional income or even secure your financial future. However, after writing out your list of one to two hundred personal contacts, as you were encouraged to do after you signed up, and you began to share with your friends, family, neighbors, co-workers and even people you looked up from high school; you may have experience some unexpected resistance or blatant lack or support and most likely felt discouraged.

Most people are skeptical in our day and age, as they should be, and are further resistant when it comes to readily parting with their money especially if it is not buying something meaningful to them. You may have also encountered more resistance from people who are close to you than you had anticipated. After all, this is something good you are doing and promises to bring you good fortune; why are they not at least happy for you? Just because you are now here to share the good news with people, you cannot expect others to share your vision.

In an effort to avoid putting people off, make sure to have experiences and conversations with your friends where you do not initiate the topic or details of your business and find other things to talk about.
In knowing that you are still the same person as before you began this business, and have not become a zealot, they are more likely to be curious and open when the topic should arise. If they happen to ask you about your business dealings specifically, then they have opened the door. Further, do not trick them into meeting you for brunch whereby you plan to bring your business material to share with them. This method may prove to not only be unfruitful, but it may cause a silent dis-ease when it comes to spending time with them in the future.

After you have exhausted the leads found in your personal rolodex you will need to find ways to make other potential leads and contacts. As you make new contacts in your community, here are the Top Rules for Initiating Conversations about the MLM Service or Product You Are Offering:

#1 – Never, ever, ever lie when you are asked if what you are selling is “one of those pyramid or marketing a schemes.” It is often tempting to become defensive and not disclose the full nature of what you are a part of when questions of that nature are asked of you. However; a sense of humility and full disclosure is often the best way to be successful and keep your integrity intact. Further, if you are not honest about the multi-level nature of your new business and later the person that you denied it to happens to consider investing, they will know that you initially lied to them and it may very well not only lose you a sale, but you lose your credibility as well.

#2 – Be enthusiastic but avoid over talking your product and sharing long-winded details. While people may initially be curios and charmed by your excitement, being over-eager is also never a good way to ensure closure of a deal.

#3 – Be a good listener; quietly discover what the possible personal appeal your product could very well provide to someone just like them. People are more attracted to others who listen and feel appreciated. Each person is different and we all have internal factors that motivate us individually; finding out what a person’s dreams, hopes and goals are for the future is a good way to lay a foundation.

#4 – Be sincere. If you are looking at them as just a number, or by the money they can potentially generate under you they will know it. Most people can smell insincerity coming from over a mile away. Believing in the product you sell is essential to your personal success. Having a personal story to tell, with regard to the use of the product you are offering endears any potential customer to you and they are more likely to make the time to listen to your presentation or even tell others about you.

Once you have scheduled an appointment with the express intention of sharing more about your business; you can share all of the information and insurmountable amount of research your company has provided you with. Then, if the person appears indifferent to what you have to share, is full of excuses as to why they just don’t think it is right for them or even tells you out-right they are just not sold; try to take it in stride. Do not take it personally and moreover; never be too assertive as it is a huge turn-off.

If you are a person with dogged determination who also firmly believes that the product you are selling is a superior value and great benefit, yet are still having a rough time meeting your sales goals and desired financial success; consider others who have also met with great adversity when they too believed in the product they were selling. Colonel Sanders, for example, the famous entrepreneur, who created a financial empire with his simple chicken recipe, leaves a legacy of what your kind of determination can accomplish.

References:

“A Day in the Life of MLM Joey. – “How to Alienate Your Friends and Annoy People.” Web, 29
July 2011 <http://www.youtube.com/watch?v=Q-eT-lZ1Jrw>

“Convert Your MLM Videos Into A Powerful List Builder & Online Sales Tool’ Web, 29 July 2011             <http://www.ilovemyhealth.com/>